CONSUMERS WATCH THEIR CARBON FOOTPRINT
(Published 1 July 2011)
Research by the Carbon Trust has revealed consumer carbon footprint awareness is driving brand choices, despite the economic climate.
As a result of the greater demand for low carbon products and services, companies are increasingly looking to provide environmentally friendly alternatives to traditional offerings.
The research shows that 45% of consumers would be happy to switch from their favorite brands if they failed to commit to measuring a product’s carbon footprint, a figure that has doubled over the last year.
In addition, the research shows that a large percentage of people are prepared to make lifestyle changes to reduce their impact on the environment if they don't have to pay more: 70% said they would follow simple energy-saving advice on product packaging to reduce their carbon footprint. A quarter would even consider taking fewer overseas holidays.
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