CONSUMERS WATCH THEIR CARBON FOOTPRINT

(Published 1 July 2011)

Research by the Carbon Trust has revealed consumer carbon footprint awareness is driving brand choices, despite the economic climate.

As a result of the greater demand for low carbon products and services, companies are increasingly looking to provide environmentally friendly alternatives to traditional offerings.

The research shows that 45% of consumers would be happy to switch from their favorite brands if they failed to commit to measuring a product’s carbon footprint, a figure that has doubled over the last year.

In addition, the research shows that a large percentage of people are prepared to make lifestyle changes to reduce their impact on the environment if they don't have to pay more: 70% said they would follow simple energy-saving advice on product packaging to reduce their carbon footprint. A quarter would even consider taking fewer overseas holidays.

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